YD Home, originally as YD Hardwood Floors USA, was founded in July 2006, as a hardwood floor factory direct sales company, now becoming a one-stop home renovation expert.
The founder and CEO Ricki Li, who is called “The Queen of Washington Avenue” started her business when she was 28 years old, with limited funding and resources. As a female business owner in the construction field, there were many challenges, while here is what YD Home achieved with 15 years hardworking of all YD people: newly renovated showroom with size of 5000 sq ft, expanded product line in cabinets, faucets, vanities, shower panels and hardwood floors.
What were the secrets to make YD Home continuously growing for more than a decade and stay even stronger during the COVID-19 Pandemic? First, the unbeatable price on all products. YD is proud of its factory-direct sale model and is able to provide competitive price on various products compared to similar businesses. Second, a one-stop shop for homeowners and builders, that makes the sale process simple and easy for customers. With the need to renovate or build a dream house, customers are able to find all products they need at one place at an affordable price. Third, exclusive design service for customers at no extra cost.
Customers can customize their products and enjoy interior design services by professional YD designers once they purchase from YD.
As a comprehensive home improvement retailer, YD Home is confident to be stronger in the near future, with all its strengths being further enhanced.